Drive Trial With Your Core Shoppers

WeStock is the consultative layer behind your trade, trial, and shopper marketing strategy. We design and execute programs that drive trial, increase repeat purchases, and help you build a shopper audience you actually own—turning every trade dollar into measurable growth.

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Targeted Ads

Brand Ambassadors

Digital Rebates

Sampling

Demos & Roadshows

Brands that took driving trial seriously with WeStock:

Trial Is The Hardest (and Most Important) Step

Problem 1

Promotions can move units, but they do not reliably build your consumer base. If you want to drive trial, you need more than discounts—you need a plan to win new shoppers.

Problem 2

Digital rebates work—if people see them. The problem is most platforms stop at setup, leaving brands to figure out distribution on their own.

WeStock drives product trial by meeting your customers where they are, managing the entire process, and acting as a seamless extension of your team.

We Help You Reach the Customers Who Actually Stick

Primary

Super Triers (Primary)

Always looking for new products
High repeat purchase rates
Strong word-of-mouth influence

Secondary

Routine Consumers (Secondary)

Habit-driven (fitness, office, lifestyle)
Brand loyal
Desire for brands to meet them in their
daily routine (gyms, offices, campuses)

Check Our 2026 State of Trial Report.

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Our Services

Rebates

Drive immediate trial at scale

Incentivize first purchase
Capture high-intent shoppers
Track conversion + repeat behavior

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86% of consumers are motivated by rebates

Ads Services

Have our team target your highest-intent shoppers

We manage the copy, creative, and optimization of all your rebate paid media
Focus on Meta as the primary channel
Consistently averaging $1.50 CAC and $0.50 CPL

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We achieve an average conversion rate of 30% by targeting high–intent shoppers.

In-Store Demos

Create high-impact first impressions

Live product experience
Brand storytelling through ambassadors
Immediate conversion at shelf

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64% of consumers try products via sampling

Sampling

Meet customers inside their routine

Gyms (OrangeTheory, Pilates, etc.)
Offices & workplaces
Community & lifestyle events

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85% of consumers want brands that organically fit into their daily routines

Retail Media Management

Turn retail traffic into measurable growth

Full-funnel retail media strategy across Amazon, Walmart, Instacart, and retail networks
Campaign optimization focused on ROAS and incrementality
Sponsored product, display, and search management
Real-time reporting tied to sales performance

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78% of shoppers discover new products through retailer-owned media channels

Klaviyo Buildouts

Build retention into every customer touchpoint

Custom email and SMS flows designed around shopper behavior
Welcome, abandoned cart, post-purchase, and win-back automations
Segmentation based on purchase patterns and engagement
Ongoing testing and optimization to increase LTV

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Our emails have a 44% conversion rate

Influencer Marketing

Create retailer-specific demand through trusted voices

Creator sourcing aligned to your brand and target consumer
Campaign management across TikTok, Instagram, and YouTube
Content designed for both awareness and conversion
Whitelisting and paid amplification strategies

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69% of consumers trust influencer recommendations over traditional ads

From First Trial to Full-Funnel Growth

Every interaction — from rebates to sampling — feeds into your WeStock dashboard, giving you a complete view of who your customers are, how they shop, and where to grow next.

Unified Data, One Dashboard

All your campaign data lives in one place: