Exploring the Future of CPG: Expo West 2024 Trends

After a long week of walking, talking, and eating at Expo West 2024, it became evident that the event is not just a breeding ground for novel ideas and trends; it's also an opportunity for brands to reinforce what they know works. 

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This year, instead of witnessing the emergence of entirely new trends, we observed a strengthening of core consumer values. Trends that have been brewing for some time have now solidified into enduring pillars of the industry.

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The Staples We Know and Love

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Hydration Is Everything

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Take hydration, for instance. It has evolved from being merely important to becoming a top priority in the consumer packaged goods (CPG) space. Whether it's through water, flavored drinks, or functional beverages, the focus on hydration is here to stay. 

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Caffeine Is Here To Stay

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Similarly, the ubiquitous presence of caffeine reflects its status as a staple in modern-day life. From beverages to chocolates, caffeine-infused products continue to dominate, catering to consumers' desire for energy and alertness.

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Leaving Behind the Alcohol

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The rise of non-alcoholic drinks has brought a wave of innovation and variety to the beverage market. People are increasingly drawn to options that offer the enjoyment of a drink without the need for alcohol. Mocktails, healthy soda alternatives, and functional beverages are thriving in this landscape, fueled by a growing awareness of consumption habits and their impact on health and wellness.

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Foodies From All Over The World

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Expo West 2024 highlighted the rich tapestry of cultures represented through food and beverage products. From traditional recipes with modern twists, like Ayo West African Foods, to fusion cuisine that celebrates diversity, brands are embracing culinary diversity and bringing global flavors to the forefront of the industry. This celebration of cultural heritage not only enriches the culinary landscape but also fosters inclusivity and appreciation for different traditions.

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Branding Can Be Fun Too

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Magic Mushrooms Galore

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As we delve deeper into the evolving landscape of consumer preferences, certain trends stand out for their growing popularity. For example, we're seeing brands really step outside the box when it comes to branding. Brands like Everyday Dose and Melting Forest are capitalizing on the rise of hippie-forward and magic mushroom-inspired aesthetics, tapping into a cultural shift towards natural and holistic wellness practices. With Gen Z being a major motivating factor in many branding decisions, it will be interesting to see where these brands decide to go next.

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In conclusion, Expo West 2024 reaffirmed the enduring values and trends shaping the health and wellness industry. Overall, these trends reflect a growing awareness of the interconnectedness between diet, lifestyle, and well-being. From hydration and caffeine to the rise of non-alcoholic beverages and cultural representation, consumer preferences continue to drive innovation and change. 

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By aligning your offerings with consumer values and priorities, brands have the opportunity to not only drive business success but also make a positive impact on public health and societal well-being.

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